1990’s moving image fundamental transition.

Previously seperate – live action cinematography, graphics, still photography, animation, 3D computer animation, typography.

Became combined in different ways.
“Pure” moving image became an exception
Everything was combined.

Computer’s started to be used to create highly spectacular special effect – “invisible effects”
Late 90’s. The whole project displays a hyper real look where the live-action material is not completely invisible but does not call for attention in the same way special effects usually do.
-has multiple media within same frame.

Hybrid visual language is common to large proportion of short experimental or independent videos.
Many VJs and live cinema also combine hybrid, combing video, layers of 2D imagery, animation, abstract imagery generated in real time.

Other moving image culture that took place.
Computer produced special effects – affected narrative film makers.
Computer generated special effects in Hollywood feature films or the inexpressive digital video and editing outside of it.
Not as main.

Revolution – No new media created.
Radical 80’s made to be not noticed in cultural history.

Since 1990’s…
Hybrid visual culture dominated
Narrative still use mostly use live-action footage, videos shot by consumers and prosumers with commercial video cameras plus phone cameras left as are. Everything else hybrid.

80% follow hybridity.


Uses green screen and composes actors with computer generated sets or visuals.
Not as dramatic as motion graphics or seamless integration as CGI.
Explore space between  juxtaposition and complete integration.

Create a new stylized aesthetic that can’t be reduced to live action cinematography or 3D computer animation.
Display same logic as new hybrids.
Not a mechanical one but a new visual aesthetic that didn’t previously exist.

Sodium Fox


Blend of drawings, paintings, 2D animation, photography and software effects.
Slows down pace of motion graphics.
Computer software allows for control the transparency of each layer, different visual effects.
Biologically inspired algorithms and techniques to create animal like movements in animations and interactives.

Some look like over-sized pixels or heavy image compression.
1980’s remix dominated 2000’s
Remixing has a meaning to music – introduction of multi-track mixers in 1970’s.
Today known as any re-working of any existing works.
Remixes combine content form many sources in one piece of media.
Today fundamental techniques, working methods and ways of  representation and expression.

Works nowadays can use all techniques from the different types of media.

From Media to Algorithms
Once a computer environment is released and interacted with others making hybrids.

Deep Remixability
Crossover effect
Separate media techniques can function.
Altering of separate parts

The Variable Form
Motion graphics affects the frame as a whole. Everything in the frame changes – visual elements, transparency, the texture of the image etc.
Something that stays the same is an exception from the norm.
Digital computers allow to represent phenomenon or structure as a set of variables. All design and variables -visual, temporal, spiritual, interactive can change constantly. Also allowed to change the parameters.
Software such as Adobe affects influences the designers thinking.
Mid 1990’S allowed spline based modeling for 3D modeling.
Used in other subjects as well as creative i.e. architecture

The Aesthetics of Continuity

Require a visual coherence
Creates change before the eyes without realizing how quickly.
Another made from software – constants become variables.
Talent is key as well as technical knowledge.

From this I got the understanding that since the use of computers the meaning of the work has changed, before you had to have the ability to use equipment for a set subject such as photography as well as the skill to create the imagery. However, since computers have come into force and many forms have been combined that is now not enough as you now have to have knowledge and ability to use each form available. This also means that the aspect and ability captured in an image is now not as effective as it used to be as the resort of computers becomes stronger. Making you consider how much is ability and how much is technology, as technology now allows for the alteration of many aspects in an image. That many are now more computer-generated than pictures. However, in a time today the computer generated can make the images also more effective to view or make the impossible, possible to view. It is dependent on how it is used.

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