Portrait. Advert

When reading the brief I thought of the way people’s responses are shown through their clothing and a set feel is created to go alongside it. A good example of this is with the Topshop advert.

This is one based on London’s Fashion week. The key piece I noticed from this was how there were:

–          Silhouettes in the background focusing on the shadow of women wearing the fashion. Yet the women have no identity.

–          The poses create a style of a set attitude from each different fashion trend.

–          The fashion is the key feature not the person.

This combined with the definition in mind of what a portrait is:

“ A painting, drawing, photograph, or engraving of a person”

“A representation or impression of someone or something in language or in film”.

Made me think I would focus on the fashion instead of the person. In turn removing the identity of the person the same way in which the silhouettes have.


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