When creating imagery where you need to build the set-up to start with. You have to use pre visualization as a key tool.  This was a term created by Ansel Adams. Who sees it as “The ability to anticipate a finished image before making the exposure” this is done mainly through storyboarding.

Some artists have become known for this tool such as:

Jeff Wall.

Gregory Crewdson

David LaChapelle

Philip Lorca DiCorcia

Crystal Lebas

Tim & Sue

Henry Peach Robinson

Oscar Rejlander

Ton Hunter

Erwin Olaf

Rineke Dijkstra

Hiroshi Sugimoto

Jeff Wall made this work out, “A Sudden Gust of Wind, 1993” out of 50 images. The image was based Katsushika Hokusai painting “Ejiri in Surua Province”. Due to the amount of images used to make the final piece this work had to be pre visualized so to come up with the final image intern replicating the painting through scenes that he saw.

Here the image shows how a sudden unexpected action can change things and throw you of course if you aren’t prepared for them. Intern losing things and having to start again or be prepared by considering the unexpected.

Gregory Crewdson series called “Twilight” holds a cinematic feel to it, which is influenced by David Lynch films and the American suburb. He first starts off with pre visualizing the image so that he can construct the full scene from scratch. He also builds up a full stage so to hold his camera and lighting, with a crew of people intern turning his photographs more into film set-ups. This can also include calling people so to join the imagery or closing off roads. Followed by digitally combining images to make the final piece.

The series “Twilight” is based on the aspect of the day changing from light to darkness, so to capture the witching hour aspect. The main theme behind the imagery is to capture the anxiety created from displacement.  Through creating scenes where two location are brought together when it is impossible for them to be seen together.

David LaChapelle work is based on series of famous stars that influence the imagery LaChapelle creates. He first starts by pre visualizing features about the select person and trying to coming up with features that is not seen of the person but which describes them. From this he builds a scene up from painting the walls to the props needed so to create the select idea in Lachapelle’s mind. This work also holds a film set-up so to hold the equipment and crew so to get the set impact that is wanted.

Here the image of Elton John with a childish outlook so to show a youthful, wild, playful look to him. While having a range of tiger statues surround him showing both his riches and security. This also shows how he fame and fortune also holds a sense of control and respect although he has outlandish behavior.

While this image of Madonna, she is shown as an Indian swan through the use of colour and company of swans while being dressed in Indian clothing. At the same time being based in front of the sun so to enforce the belief of her being the Bird of Light as swans are seen. This also holds a look of love, beauty, unity and harmony. From the use of colour and the way in which the swans are joined together so to form love hearts in their necks.

Philip Lorca Dicorcia work holds pre visualization through the set-up and colour of his work although it has more of a documentary outlook to it. The work is based on what is actually seen such as typical innocent behavior but due to the context, the meaning is changed so to add more of an emotion and psychology to the work. The work is also questioned of how honest it is due to the image being set as a scene from a film although known to be documentary.

Crystal Lebas focuses her work on the impact of colour, which is predominantly around blue. She does this through the use of a panoramic camera. Intern it enforces the aspect of the witching hour in the work.

Tim Nobel and Sue Webster create their work “Nihilistic Optimistic” in the studio using the form of silhouettes from items.  They pre visualize this so to use found items to create the silhouettes with action and behavior through lights. The pre visualization has to be done so to having everything set in the correct place for the whole image to come together.

Henry Peach Robinson, 1853, “Fading Away” is based on pre visualization. This is so to consider the layout, the tones, colours and how the characters are stood in the images. Enforcing the mood of what is happening in the images.

Tom Hunter creates work based around imagery paintings by artists such as Vermeer but holds an updated outlook to the imagery that are mainly set on a council estate.

Erwin Olaf series “Grief” is based on pre visualizing scenes that are common reactions to people who suffer grief. He however, sets these up so to capture the responses in wide spacious areas. Enforcing more of the subject’s feelings.

Hiroshi Sugimoto pre visualizes his work so to be able to control the light so that only the one source of light is available and it is visible in the select area. This is predominant in his series of work called “Theatres”.


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